Marketing Specialist- University Dining

This role performs marketing analysis to determine enrollment growth strategies at the department, unit, or college level. The successful candidate will create marketing campaigns across various formats – including website and print materials – and analyze data to evaluate effectiveness. Primary locations include our Kennesaw campus (1000 Chastain Road NW, Kennesaw, GA 30144) and our Marietta campus (1100 South Marietta Parkway, Marietta, GA 30060).

• Develops, implements, and executes assigned department marketing plans and strategies
• Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
• Directs implementation of best practices through appropriate media channels
• Analyzes overall marketing plan and performance adhering to deadlines and requirements
• Drafts lead engagement and relationship management strategies leveraging technology
• Collaborates with SEO and digital teams to develop effective website content strategy
• Manages the marketing campaign budgets
• Writes compelling content for a variety of marketing channels
• Collaborates with key supplier partners to build and optimize customer experience and satisfaction
• Shares knowledge and experiences with marketing peers and assists with cross promotion programs

• Educational Requirement: Bachelor's degree in Marketing, Business, or a related field from an accredited institution.
• Experience: Two (2) years of experience in building complex marketing programs and campaigns across multiple channels.

• Advanced degree from an accredited institution in a related field
• Previous marketing experience in higher education
• Experience with advanced Google Analytics, BrightEdge (or similar SEO platforms), project management, social media, event planning, print and direct mail, as well as graphic design and proofreading