Head of Product Marketing

CompanyCox Automotive - USAJob Family GroupMarketingJob ProfileDirector, Product MarketingManagement LevelDirectorFlexible Work Option Hybrid - Ability to work remotely part of the weekTravel %Yes, 25% of the timeWork ShiftDayCompensationCompensation includes a base salary in the range of $134,900.00 - $224,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Job DescriptionThe Director, Product Marketing - B2B Retail is responsible for leading the go-to-market strategy, positioning, messaging, and commercial launch execution for a defined portfolio (Dealer.com, CAMP) of Cox Automotive retail software products and solutions. This role serves as the primary marketing partner for assigned product and business unit leaders, translating complex product capabilities into clear, compelling value propositions that resonate with automotive dealers, lenders, and enterprise customers.This is a commercially minded, cross-functional leadership role that sits at the intersection of product, sales, and marketing. The Director is expected to deeply understand the customer — their workflows, pain points, and buying behavior — and to use that understanding to drive differentiated positioning, effective sales enablement, and measurable pipeline impact.As AI continues to reshape automotive retail and the tools that support it, this leader is expected to fluently incorporate AI-powered capabilities into their marketing approach — from AI-informed market research and customer insights to AI-enabled content creation, campaign personalization, and sales enablement at scale.What You’ll Do Own the go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiationDevelop deep expertise in assigned product area(s), customer segments, and competitive landscape to inform strategy and contentLead the development of integrated launch plans for new products, features, and capabilities — coordinating across product, sales, marketing operations, and communicationsCreate and maintain a library of high-quality sales enablement materials including pitch decks, one-pagers, battle cards, case studies, and ROI tools that equip sales to have effective conversations with dealers and enterprise customersPartner with the Sales Business Office and Enterprise Sales teams to ensure marketing content and tools are embedded in seller workflows and training programsDevelop customer-facing messaging and content across the full buyer journey — from awareness through retention — in collaboration with marketing operations channel teamsEstablish and maintain personas, customer journey maps, and segmentation frameworks that guide campaign and content decisionsDefine and track KPIs that measure the effectiveness of product marketing activity against pipeline, retention, and market awareness goalsActively apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflowsIdentify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narrativesLead, develop, and coach a team of product marketing managers and specialistsManage external agency or freelance relationships as needed to scale content productionRepresent the marketing perspective in cross-functional product planning, roadmap reviews, and GTM readiness processesWhat’s in It for You?A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Bachelor’s degree in related discipline and 10 years’ experience in product marketing, B2B marketing, or related field, preferably in a SaaS or technology environment. or 14 years’ experience in a related field.5+ years in a senior product marketing leadership role managing a portfolio of products or solutions5+ years of people management experience; track record of developing high-performing product marketing teamsDemonstrated ability to translate complex product capabilities into clear, differentiated value propositionsStrong sales enablement experience — building tools and content that measurably support seller effectivenessStrong analytical skills with experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programsProficiency in AI tools applied to product marketing workflows — including content generation, market research, competitive analysis, and personalizationExperience with B2B marketing for a portfolio of products or services; automotive industry experience preferred but not requiredStrong cross-functional collaboration skills; experience partnering with product, sales, strategy, and operations stakeholdersComfortable operating in a fast-paced environment with multiple concurrent prioritiesTravel: 25%Preferred:Degree in Marketing, Business, Communications, or related field; MBA or graduate degree preferredJoin the Cox family of businesses and make your mark today! Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.seven paid holidays throughout the calendar year; About UsThrough groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells - or simply uses - cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.EOE, including disability/vetsApplicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.Draper UT; Long Island NYType: Full time